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Real Radio : ウィキペディア英語版
Real Radio

Real Radio was a network of five regional radio stations broadcasting to Northern England, Scotland, Wales and Yorkshire. Each station broadcast a mix of local and networked programming. On Tuesday 6 May 2014, the stations were merged with the Heart network.
==History==

Sir Robert Phillis, the former GMG chief executive, enlisted John Myers to establish GMG Radio. Myers became the company's managing director in 1999, and won GMG its first licence in South Wales in April 2000.〔(GMG Radio wins Yorkshire radio licence ) Georgina Lipscomb, Broadcast, 18 July 2001〕 Real Radio (Wales) launched on Tuesday 3 October 2000. Initially serving south and west Wales, the station expanded to north and mid Wales in January 2011, over two years after winning a second licence.
〔(GMG Radio sale: Look back at group’s history ) Radio Today, 25 June 2012〕
In June 2001, Scot FM was acquired from the Wireless Group for £25.5 million. Scot FM would become Real Radio's second station at 8am on Tuesday 8 January 2002. A bid to expand the service to Aberdeenshire in 2006 proved unsuccessful, losing out to Original 106.
Real Yorkshire, the third station, launched on 25 March 2002 and broadcast to South & West Yorkshire.〔https://media.info/radio/stations/heart-16〕〔name=broadcast>〕〔(Radio Authority publishes assessment of South and West Yorkshire licence award ) Ofcom, 23 July 2001〕
In 2008, John Myers convinced the GMG board to invest £1 million in documentaries, a first for modern-day UK commercial radio which would lead to several industry awards.〔http://stakeholders.ofcom.org.uk/binaries/research/cmr/cm07_3.pdf〕 Myers left GMG shortly afterwards.
Real North East and Real North West were introduced from the Century Network on 30 March 2009.〔http://www.theguardian.com/realandcenturynetwork/rajar〕 Both stations were founded by GMG Radio chief executive John Myers, who acquired the two from GCap Media in October 2006.〔(Guardian buys GCap radio stations ) Julia Day, The Guardian, 18 October 2006〕〔(GMG Radio purchase Century FM ) Radio Today, 18 October 2006〕〔(Who are Real Radio? ) Real Radio North East〕 The ''Discover the Real You'' strapline was introduced to all stations.〔(Real Radio launches £2m ad push ) Mark Sweeney, The Guardian, 31 March 2009〕
In July 2008, networked programming was introduced across all stations during evening and overnight timeslots,〔(Galloway to replace Davis for Real ), Radio Today, 27 June 2008〕 and in November 2012 this was increased to daytime timeslots.〔(Real Radio introduces networked daytimes ) Radio Today 15 October 2012〕 Most networked programming was broadcast from studios in Salford Quays. Notable presenters included Chris Tarrant〔http://www.broadcastnow.co.uk/nissan-pays-tarrant1m-in-us-style-radio-deal/1684984.article〕 〔http://www.broadcastnow.co.uk/nissan-pays-tarrant1m-in-us-style-radio-deal/1684984.article〕 and Ryan Seacrest who fronted a bespoke version of his syndicated US entertainment show ''On Air with Ryan Seacrest''.〔http://radiotoday.co.uk/2011/07/ryan-seacrest-joins-real-radio-network/〕〔http://radiotoday.co.uk/2013/01/ryan-seacrest-disappears-from-real-radio/〕
The most recognised strapline ''Real good, feel good radio'', was introduced in March 2012.〔(Real Radio has a rebrand ) Jonathan Jacob, Earshot Creative, 17 March 2012〕
In August 2012, the two former Century Network stations, in the North East and the North West, were gaining just half the listeners they once had.〔(Real Radio North East: audience figures ) media.info〕〔(Real Radio North West: audience figures ) media.info〕 Both saw a decline in Listening Share In TSA % when comparing Q2 period in 2011 and 2012, from 6.30% to 4.8%, and 3.9% to 3.0% respectively.〔(RAJAR )〕 Figures for Scotland also lowered whilst Wales and Yorkshire steadied.〔(Around the groups and brands in Q2, 2012 ) Radio Today, 2 August 2012〕

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